The multiple personalities of the modern CEO

Every company needs three things: a corporate strategy, a brand strategy and a people strategy. My focus and life-long dedication has been to the people strategy component but in this article, I want to address not the “people” of the “people strategy” but instead the leader of that “people strategy” – the CEO. Challenged by the global pandemic that is all around us, the biggest question I have for CEOs is, “Are you going to revert to your old way of working, or are you going to