Deciem CEO reveals Korean expansions plans

Since Canadian beauty giant Deciem, parent company of cult brand The Ordinary, opened its first standalone store in Gangnam in Korea in 2016, the business has experienced significant growth in the region.  According to the brand, the store ranks fourth for the business globally and Korea ranks 11th in the business’ market makeup. The Ordinary’s new store in Yeonnam-dong, Korea. Image: Supplied This week, The Ordinary opened its second physical store in Yeonnam-dong, as the business