Kmart just launched an AR tool. But do customers really use them?

On Tuesday, Kmart Australia launched a new feature on its website that allows customers to see items from its latest furniture and homewares collection in their own home using augmented reality (AR). The feature can be accessed via a special website called K Labs. Customers simply need to click on a product and scan the area in their home where they’d like the item to ‘appear’ with their smartphone. They can view the product from all angles and even virtually open the drawers of dressers t