Local Singaporean food retailers shine in the spotlight

Singaporeans may have traditionally had a great love affair with international brands, but since the pandemic, local food operators are their favourite retailers right now, thanks to a rapid shift to e-commerce and changing consumer sentiment.  A new study from Blackbox named local supermarkets Sheng Siong and Fairprice as the most-loved retailers in the nation right now. It also found that 78 per cent of Singaporeans are likely to support local brands in the future, driven by a wish to strengt