Review 2020’s Most Active Home Improvement Product Categories

home improvement product categories

September 29, 2020
2020 Q3, Category, COVID-19, Electrical, High Performance Retailing, Lawn & Garden, News, Paint & Sundries


The 2020 Retail Selector Study from market research firms The Farnsworth Group and the Home Improvement Research Institute is a thorough overview of the current home improvement marketplace, packed with more than 300 pages on what’s motivating shoppers, where they’re buying and which categories are most active.

The study includes direct insight into major home improvement product categories, including key data on average transaction sizes and top products. Review three of 2020’s most active home improvement product categories below.

home improvement product categorieshome improvement product categorieshome improvement product categories

Check out the latest issue of High Performance Retailing for key takeaways from the study. Visit The Farnsworth Group online at and HIRI at for more home improvement marketplace insight.

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