VIDEO: Inside Twinings’ store transformation

How does a well-loved historic British tea brand like Twinings create an excellent bricks-and-mortar flagship store for customers in 2020? Earlier this year, the famed brand reopened its one and only store to the public after an extensive refurbishment on the centuries-old site in London.  The 216 Strand store is the oldest tea shop in the city, first opened by Thomas Twining in 1706, and has proved popular with tourists over the years. Creative agency Dalziel & Pow came onboard with the go