Here’s what a Covid Safe comms strategy looks like

 Communication has always been key, but never has that phrase rung truer than in the middle of a global pandemic. Retailers are being faced with a rapidly evolving set of challenges and threats to their livelihood, with many being forced to close their physical operations entirely. The problem is, unless retailers can continue to communicate to their customers effectively, efficiently, and calmly throughout the pandemic, they risk putting themselves in an even worse situation than they’re