David Jones bets on blowdries and beauty

As consumers continue to indulge in self-care and a sense of normality slowly returns, David Jones is set to unveil its new partnership with the Blow Bar Co at its Elizabeth Street flagship store.  Located on the womenswear level and overlooking Hyde Park, the glamorous 90sqm salon will offer customers affordable 30-minute blowdries and make-up applications as they sip on a cocktail and enjoy canapes. The salon launches on October 17. “David Jones beauty services are a crucial element of