Opinion: Why brands need to let their halos shine

In a year categorised by all-out doom and gloom, we all need some light to brighten up our lives. The world is primed for optimism and in desperate need to hear some good news stories, making it the perfect time for retailers to enact a halo effect initiative to accelerate post-pandemic growth rates.  In challenging times, it’s natural for businesses to look for ways to rationalise, and it’s understandable that many will be seeking to cut anything from the budget that is not deemed abso