Analysis: Why resale is here to stay

Fashion resale has been making headlines this month. In just the last two weeks, Gucci started selling pre-loved items through a partnership with luxury consignment platform The Real Real, and Levi’s launched a new website offering secondhand jeans and jackets.  They are the latest brands to get behind the growing resale market, sometimes called recommerce, which grew a staggering 21 times faster than the retail market overall in 2016-2019, according to ThredUp, a digital platform in the