How to master the art of LinkedIn

I often think of social media as similar to an iceberg, with its usage split into above-the-surface and below-the-surface. Above the surface, there are many simple and commonly-used functions of these platforms, such as liking, sharing and posting. These are all obvious elements of social media that for the most part, reflect the average person’s usage of social media in their daily lives. However, unbeknownst to many, below the surface is where the power of social media truly lies. This is wh