On the ballot: How brands could make a difference in the US election

In just a little over two weeks, Americans will head to the polls to choose the next president of the United States. But if past elections are anything to go by, only a little more than half of eligible voters will actually cast a ballot.  While the US is the longest-standing democracy in the world, it notoriously has one of the worst voter turnouts among developed nations. Unlike Australia, where voting is compulsory, US citizens aren’t required to vote, and there are various reasons why