How has Covid impacted influencer culture?

As the novel coronavirus continues to disrupt life worldwide – particularly in the U.S., where many states are still experiencing new surges in cases – it’s clear that the pandemic will leave a lasting mark on the influencer economy. Brands and creators alike are adapting to a new reality, and must work together to empower each other.  Additionally, the virus’ social and economic toll has left consumers increasingly wary of content that appears superficial and transactional,