Why Sass & Bide is investing in stores when others are cutting costs

At a time when many retailers are shrinking their bricks-and-mortar store networks and shifting their focus to e-commerce, designer fashion brand Sass & Bide is putting a spotlight on its stores – literally.  The retailer last month installed a new projector system in its flagship location on Oxford Street in Paddington that enables it to play footage from runway shows, product shoots and other digital content on its windows. Unlike LED television screens, which appear in some shop wi