Opinion: Confessions of a data nerd

My name is Mark, I work in marketing, and I’m a data nerd. There. I said it.  Sometimes it seems to me that I get paid to do pivot tables. I think the more time you spend in business – in any role – the more time you spend in spreadsheets. And I’ve been doing this for a long time! In a former life, I was a lead programmer at Microsoft (remember the MSN websites across the world, anyone? I was lead dev for them). I’ve subjected more than a few marketing teams to my convoluted sprea