Why retailers can no longer afford to ignore social commerce

Retailers and online shoppers had seen the vast potential of social commerce before 2020, but the Covid-19 outbreak and government-imposed lockdowns have further whetted the appetite for more and better social shopping opportunities. Social commerce provides a whole new shopping experience for consumers as it takes place in a social media channel. And while social media companies have been building toward this over the years, the pandemic provided an additional push to create more shopping featu