Analysis: Is there a future for Gap in Asia?

Gap has just announced the closure of 225 stores globally by 2024 in response to challenging conditions arising from the pandemic. In addition, it is reportedly considering exiting its company-owned operations in Europe next year, which covers stores in the UK, Ireland, France and Italy. Ideally Gap wants to shift its company-owned stores in Europe to a franchised model – it already operates around 400 franchise stores in 35 countries. But given the brand’s underperformance over arguably the