What Walmart’s e-commerce labs tell us about the future of retail

E-commerce and innovation labs have acted as a testing tool for retailers and brands for some time, but as technology progresses, they are making more noticeable changes to the customer experience.  This week, US retail giant Walmart announced its investment in four e-commerce laboratories. The testing hubs will explore new ways for stores to operate as both physical shopping destinations as well as online fulfillment centers.  John Crecelius, SVP of associate product and next generati