Why are we all dressing like it’s the ‘90s? A fashion psychologist explains

You don’t need to be a psychologist to understand why sales of sweatpants went through the roof during Covid-19. With so much uncertainty in the world, people craved comfort wherever they could get it. But what subconscious phenomenon explains our current obsession with ‘90s style? A recent report on global fashion trends from Afterpay confirms this look is still going strong (hello, bucket hats).  We spoke to the UK-based fashion psychologist Shakaila Forbes-Bell to understand the appeal o