Q&A: Here’s how to be global and act local

Jack and Jones country director Rikke Dahl-Thorup launched the menswear brand in Australia just a few years ago. Here she shares the challenges of dealing with reverse seasonality, the importance of connecting with local customers and the changing skills of fashion retail professionals. Jack and Jones was founded in 1990 in Denmark. You helped launch Jack and Jones in Australia in this current role. It can be a challenge when you’re a new brand entering a new market. What was it like for you?