Is 2020 the year of fashion rental?

From partnerships with major retailers to a slowly growing competitor landscape, rental fashion has been on the rise in recent years and now with the shift in consumer behaviour as a result of coronavirus, the category is certainly experiencing a shot of growth this year.  According to Research and Markets, last year, the online rental market reached a value of US $1.26 billion. By 2025, it’s estimated to hit US $2.05 billion.  “The pandemic has tightened budgets but also heightene