Retailers, it’s time to stop ignoring menopausal women

It’s common knowledge that Australia’s population, like much of the developed world, is getting older. The latest ABS data available shows that the median age of the Australian population has increased by two years over the last two decades, now sitting at 37 years.  One thing that over half of this ageing population will experience between the ages of 40-60 is menopause. And while every woman may be talking about it, whether with friends over coffee or on online forums, the retail indu