The key to a great Christmas? Nailing the last mile

Christmas is inarguably the most important time of the year for the retail industry. For many players, the November to January period  is where a majority of sales are made, forming the basis of what the next year will look like.  Have a good Christmas? You start the next year on the right foot. But struggle to bring in the sales and things can get ugly fast. And no year in recent memory has seen the stakes for Christmas trade higher than now. Last year, reeling from the drop in sales