The surprising takeaway from Ulta’s new partnership with Target

The US beauty industry has been put on notice after Ulta Beauty and Target Corporation announced a strategic partnership last week. The two hugely popular retailers are collaborating on a shop-in-shop concept that will see mini Ulta stores open in 100 Target locations across the US next year, with an even bigger rollout slated for the future.  The partnership has been described as bringing the ease and convenience of Target’s one-stop shopping together with Ulta’s best-in-class beauty offer