Opinion: Are you wasting time being a ‘woke’ brand?

Under mounting pressure to be socially accountable, retailers are behaving like good corporate citizens, but if their efforts go unnoticed by customers and stakeholders, they may be adding little or no value to the bottom line.  The value of Environmental, Social, and Governance (ESG) initiatives is now broadly acknowledged. A majority of business leaders and investment professionals surveyed by McKinsey said that ESG programs create both short and long-term value. When customers notice the