Opinion: Why selling yourself is not selling out

During my time running my own PR firm, I’ve met more than my fair share of business leaders who simply don’t want to promote themselves. Their reasons are wide and varied: everything from being ‘camera shy’ to not feeling like they have anything interesting to say.  This is very often the case in retail, where business owners are very often craftsmen, creators and practitioners at heart. These retail leaders started their business through a love of the product they sell, rather than