What this year’s Christmas ads reveal about retailers’ expectations

Family and friends coming together, small acts of kindness from strangers and moments of wonder and magic as seen through the eyes of a child are the standard stuff of Christmas ads. Some of this year’s most highly anticipated ads from the likes of John Lewis and Coca-Cola tap into these familiar themes, while others (Tesco and Myer are two good examples) make more explicit references to the dumpster fire that was 2020.  Examining the Christmas ads that have been released so far this year