Zero to 100: Behind the scenes of IGA’s sprint online

On March 17, Irishman Marc Keegan should have been raising a glass to toast St Patrick’s Day but the senior manager of digital transformation at Metcash had bigger worries on his mind. By this time, the surge in demand for online grocery fuelled by the pandemic was causing huge setbacks for the nation’s biggest grocery retailers – but independent grocery chain IGA wasn’t even in the race.  “We did not have an e-commerce offer at all at this point from a national perspective