Bottoms out: The rise of Zoom fashion

In a time defined by digitalisation, Webex, Zoom, Facetime and any other software supporting video conferencing has become our main medium of communication. Regardless of work or play, video is an integral part of today’s lifestyle and the way we present ourselves online is dictated by the 16:10 aspect ratio on most digital devices. Unexpectedly, the top half of our outfits have become significantly more important. In fashion, it’s an odd time. For an industry that is usually so invested