Revealed: What influencer marketing success will look like in 2021

With New Year’s fast approaching, your marketing team has probably already started setting goals for 2021. And as social media increasingly shapes consumer decisions in the stay-at-home economy, we’re guessing that building and sustaining an effective influencer program is likely at the top of the ticket. But how do you know that your efforts to connect with and inspire content creators are really paying off? And, more importantly, how can you make sure that the influencers who endorse you t