How Bassike’s new flagship brings the brand full circle

It’s been a year of reflection for Australian luxury womenswear brand Bassike, which has revisited how it operates in the last few months, from the way collections are designed and released to how it delivers products to customers. “Our existing focus on the digital space allowed us to pivot our retail energy to e-commerce. Our local supply chain positioned us well to cope with the disruption, giving us the flexibility to make ongoing adjustments and to respond quickly to product demands,”