A New Look for Old Masters

Old Masters, a division of Diamond Vogel, has updated the label design for its wiping stain and gel stain lines.

The new design features a color swatch for quick color recognition and updated product messaging. Combined with the launch of their fast dry stain line, the label update offers a unified labeling program for their premium stains.

Old Masters Label Refresh
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“We are excited to launch our new Wiping and Gel Stain labels in coordination with the recent Fast Dry Stain label release as a completion of our new retail look for our stain category. This label update has been part of our commitment to elevating the consumer’s shopping experience,” says Robert Reints, director of Old Masters. “Our Wiping and Gel Stain labels now offer a color swatch to assist buyers in selecting the right color quickly. This enhances the showroom presentation, benefiting retailers as it showcases the broad offering of stain colors.”  

In addition to 24 colors, Old Masters wiping and gel stains can be intermixed with universal colorants to create custom colors in an unlimited array of options. Old Masters wiping stains and gel stains are part of the larger wood finishing, wood care and professional finishes line. The new wiping and gel stain labels became available Dec. 1.

“Old Masters stains offer woodworkers unique application and color control benefits that target specific project needs,” adds Reints. “We have built a strong stain program that is unmatched in the marketplace and offers versatility, performance, and value.”

Founded in 1953, Old Masters manufactures wood finishing products for the woodworking enthusiast and professional. Old Masters is nationally recognized for its comprehensive stains and finishes retail programs for independent paint, hardware and specialty woodworking retailers.