So you’ve got big plans for 2021. Here’s why they’ll (probably) fail.

New Year always brings with it big new plans. Post lockdown and post-2020, the pressure is on for 2021. Having a little insight into what we’ve learned about planning from behavioural science will go a long way towards making – and sticking to – your best plans yet. The saying goes that if we fail to plan, we plan to fail, so it’s not surprising that planning has become such a deeply embedded, universally respected part of most retail businesses.  We plan a lot. Store roll o