Woolies and Coles: Lessons from the world’s strongest supermarket brands

Woolies and Coles have just been named the two strongest supermarket brands in the world respectively, according to valuation consultancy Brand Finance Retail, which measured the businesses against marketing investment, stakeholder equity and business performance.  It’s no secret that the two supermarket giants were the big retail winners of last year and if the past year has shown us anything, it is that retail is intricately woven into everyday life. As we learnt during the pandemic, re