Billini expands footprint into Victoria, launches two new stores

Women’s footwear brand Billini is expanding its reach in Victoria with the opening of two new stores. 

Located in Melbourne Central Shopping Centre and Highpoint Shopping Centre, the stores expand the brand’s existing portfolio to 18 stores across New South Wales, Queensland and Victoria. 

“Location was key when securing these Victorian sites,” said George and Susannah Khouzame, owners of Billini. 

“We understood the importance of having a presence in these key areas and the demand for our brands offering – and our data backed us up in this decision making process.” 

According to Billini, Melbourne Central is a key retail spot for the returning workforce and surrounding city fringe area, while Highpoint caters to the local suburban Western suburbs customer.

“When the right location in the right state comes along and the demand is there, that’s when things begin to unfold in the retail division of the business,” the company said.