September 28, 2021
Understanding which projects are growing in popularity helps you strategize for success. The Home Improvement Research Institute (HIRI)’s Q3 Consumer Project Planning study can help guide your merchandising and marketing to boost sales through the rest of the year.
Enjoying the Outdoors
Some of the most popular areas to renovate for DIYers are decks, porches, patios, sun rooms and fencing in the third quarter. Be sure you’re merchandising a complete array of stains and sundries to complete these sales.
By My Guest
Another popular project area for DIYers this quarter is renovating guest baths. Be sure to merchandise housewares, the latest trending paint colors and cleaning products to help your customers complete these projects seamlessly.
- Fresh Housewares
- Paint Colors
- Cleaning Products
Planning on Greatness
More than 7 out of 10 homeowners are planning a home improvement project in the next three months.
The Age Factor
- Age 18-29: More than 78 percent are planning a project
- Age 30-39: More than 81 percent are planning a project
- Age 55+: 63 percent are planning a project